Ashley Anderton is an accomplished Front End Developer specialising in building and developing websites with an emphasis on User Centred Design, contextual design, prototype testing, usability testing, web accessibility, and usability.
Ashley leverages digital analytics tools to examine customer journeys, identify new opportunities, and enhance the overall user experience. He is highly proficient in creating mobile-first and responsive websites to ensure optimal performance across multiple devices.
Services Proposition: In today's digital landscape, delivering websites that prioritise user experience is essential for organizations to succeed. Our user centered design services are designed to meet this objective.
Our services include:
User-Centred Design: Our team employ user-centred design principles to create websites that align with the needs and preferences of your target audience. We conduct thorough contextual design research, prototype testing, and usability testing to ensure an exceptional user experience.
Web Accessibility and Usability: We understand the importance of making websites accessible to all users, including those with disabilities. We ensure that your website complies with web accessibility standards, ensuring equal access and smooth navigation for all visitors.
Digital Analytics and Customer Journey Analysis: By leveraging powerful tools such as Google Analytics (GA) and Google Tag Manager (GTM), we gather insightful data to analyze user behaviour, track customer journeys, and identify areas for improvement.
Mobile-First and Responsive Websites: We create mobile-first and responsive websites that adapt to any device, ensuring your content is accessible and visually appealing on smartphones, tablets, and desktops.
Integration with Business Disciplines: Drawing upon available information of sales, marketing, finance, operations, and IT, we will aim to understand the specific requirements and goals of your organization.
GDS Compliance: We ensure strict compliance with GDS style guides, patterns, and toolkits. This guarantees that your website meets the necessary standards for usability, accessibility, and design consistency.
Our team works closely with you to develop a customised development plan that delivers user-friendly websites that are visually appealing and highly functional.
We are committed to enhancing your digital presence, maximizing user engagement, and driving your business forward.
Our engagement typically follows this roadmap:
AssessmentWe conduct a thorough analysis of your current website, target audience, and business objectives. This assessment helps us gain a comprehensive understanding of your unique needs and challenges.
DesignBased on the assessment, we design a customised solution that aligns with your business goals and promotes an exceptional user experience.
BuildOnce the design is finalised, we proceed with the actual development of the website.
DeployAfter the development phase, we deploy the website to the hosting environment of your choice. Our team ensures a seamless integration with your existing systems and minimal disruption to your operations.
Support and MaintenanceFollowing deployment, we provide ongoing support and maintenance to ensure your website operates smoothly and remains up-to-date.
Our approach is collaborative and iterative, involving close communication with your team throughout the entire process.
With our comprehensive development services, you can trust us to deliver a website that embodies user-centred design principles, incorporates web accessibility and usability best practices, and enhances your overall digital presence. Our goal is to create a website that engages your audience, drives conversions, and supports your organization's growth.
Contact us today to embark on a successful Front End Development journey with our experienced team.